Goojje

A Chinese search engine which mimics Google.

Reuters reported on the latest Chinese knockoff – Goojje – a copycat version of Google [now offline] which the agency said appeared “to compete with the world’s largest search engine, while at the same time pleading with it to stay in the country despite censorship and hacking allegations”:

The name chosen by the newcomer is a play on words. The final syllable “jje” sounds like the Chinese word “older sister,” while the “gle” syllable of “Google” is pronounced like the Chinese word for “older brother.”

Goojje (www.goojje.com) has a search engine and provides social networking services. Its home page bears a Google-styled logo that combines hallmarks from the “older brother” and China’s top home-grown search engine, Baidu Inc.

“Sister was very happy when brother gave up the thought of leaving and stayed for sister,” the website says, in an apparent call for Google to stay in China.